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It was born in 2001 and holds all the values of the company.

Delicacy, care, attention. The newborn world and its wide range of products, from the cradle to the nursery, from sleepwear to accessories. Pastello is currently provided in wholesale and organized retail channels.

THE LAST INTUITION OF ZERO & CO.

A Brand that comes from the forty years passion and experience in childrenswear. A new story, completely Made in Italy with a romantic and delicate taste; a line of clothing and accessories designed for early childhood

CONCEPT
The name evokes the lullaby that the mother sings to her baby. A moment of rare intensity and maximum intimacy between mother and son. Lalalù is therefore the musical key that opens the largest universe, that of small moments, of words whispered in the ear, of dim light and caresses.

COLLECTION
Lalalù is much more than just a nursery rhyme. It is a collection of small signs that last over time.
A place of the heart, where the most beautiful memories begin, where everything becomes unforgettable

Suns, our technical brand

Zero&Co is not only quality, elegance and joy for the little ones. Thanks to the cooperation with SUNS Brand, the company overlooks new international markets in the adult clothing landscape. A product that combines the company’s values with innovative, contemporary and eco-sustainable aspects, thanks to technological fabrics rigorously Cruelty Free. Color is the distinctive element; its practical, technical and clean lines are visible on the iconic items such as Sunsand, Quinzi and Mara, the maximum expression of free life style. Perfection is also expressed in its logo: a circle, a sun capable of radiating in a transversal way fathers and children, women and men. A new concept, where classic / sporty, elegant / technical know-how live in harmony.