A marvellous region that evokes a sense of belonging, Apulia has been conquered by kings and rulers with multifaceted and captivating personalities, and has been a timeless source of inspiration. A dynamic and mutable landscape where marvellous stories are woven among the trunks of the olive trees. The colours recall the muted nuances of the earth and the sea; embroideries and fine laces show elegance and craftmanship; the fresh scent of flowers and the simplicity of the elements refer to the purity of the children. This is the place of origin, where Zero & Co. starts is ambition to overcome all the fashion borders.